Events & Promotions
Events & Promotions forms part of an event marketing strategy and is the practice of spreading the word about the event across all relevant channels to achieve the stated goal. Depending on the event, that goal could be ticket sales, attendance, sponsorship, charity donations or something else.
Promotion and marketing are often used interchangeably but for the purposes of events, they are different. Promotion is the advertising of the event itself to achieve those goals. Marketing is a much wider undertaking that includes event branding, data analysis, event advertising, measurement and a whole lot more.
Events & Promotions is important in order to help the event achieve its goal. You could have planned the most exciting event this side of the millennium but if nobody knows about it, it will all be for naught. Like marketing, promotion has the aim of addressing the what, when, where and how of an event to make sure people know and want to attend.
