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26 Jul

Air India’s Famous Mascot, the Maharajah, Set to Retire

Air India's iconic mascot, the Maharajah, might soon bid farewell as the Tata Group initiates a long-awaited transformation of the national carrier's brand. The Tata Group acquired Air India in January last year after its privatization, and now it is planning to revamp the airline's identity. According to insiders familiar with the matter, the Maharajah will no longer be the airline's mascot, but its image might still find a place in airport lounges and premium classes. The Maharajah has been synonymous with Air India since 1946, alongside logos featuring the centaur,...