Ministry of Tourism Launches Wedding Tourism Campaign
Under the ambitious “Developing Tourism in Mission Mode” initiative, the Ministry of Tourism (MoT) has unveiled an innovative wedding tourism campaign, crafted in close collaboration with industry experts, associations, and seasoned wedding planners.
The campaign aims to position India not only as a favored wedding destination but also strategically enhance the tourism sector within the country, according to MoT officials.
Kicking off with a curated selection of 25 key destinations across India, the campaign delves into how India resonates with the aspirations of couples seeking unique wedding experiences. It seamlessly weaves together India’s diverse landscapes, ancient rituals, delectable cuisine, and modern infrastructure.
An essential facet of the campaign is its inclusive approach, meticulously developed in consultation with industry veterans, associations, and seasoned wedding organizers.
Wedding Tourism Campaign Highlights 25 Shortlisted Destinations
Aligned with the Government of India’s ‘DekhoApnaDesh’ program, which seeks to unveil hidden treasures and lesser-explored destinations, a specialized interactive platform, the Traveller’s Map of India, has been created. This microsite employs insightful data, utilizing India’s travel search history to curate the shortlist.
G. Kishan Reddy, Union Minister for Culture, Tourism, and DoNER, expressed, “This campaign aims to establish India as the ultimate global wedding destination. With its launch, I extend an invitation to couples worldwide to explore the captivating dream wedding settings across our incredible nation.”
Reddy added, “Our comprehensive approach will ensure that every moment, from the initial greeting to the final vows, reflects India’s warm hospitality and rich heritage.”
Samit Garg, President of the Event and Entertainment Management Association (EEMA), commended the realization of this visionary campaign and acknowledged the Ministry of Tourism for bringing the Wedding Tourism Campaign to life.
