Kerala’s Responsible Tourism Earns Global Recognition on UNWTO’s Prestigious List
In a significant achievement, Kerala’s renowned RT Mission has secured international acclaim by earning a coveted position on the United Nations World Tourism Organization’s (UNWTO) distinguished list of case studies.
This recognition highlights Kerala’s innovative approach to grassroots development and its alignment of tourism with the United Nations’ Sustainable Development Goals (SDGs). The UNWTO has lauded Kerala Tourism for its steadfast commitment to the SDGs and its effective utilization of local resources to enhance responsible tourism destinations.
Kerala now shares this honor with Maharashtra as the only two Indian states acknowledged by the UNWTO for showcasing exemplary projects — the Tadoba-Andhari Tiger Reserve for Maharashtra and Kerala’s RT Mission. This achievement places them among the distinguished seven G20 nations globally, alongside Germany, Mexico, Turkey, Mauritius, Brazil, Italy, and Canada.
Better Together – Responsible Tourism Initiative
Tourism Minister P A Mohamed Riyas commended the state’s initiative in promoting sustainable and inclusive tourism, emphasizing the international interest generated by Kerala’s efforts. The UNWTO recognition stands as a testament to Kerala’s dedication to global sustainable tourism practices.
Expressing optimism, Department of Tourism Secretary K. Biju believes that this international honor will inspire the state to expand the responsible tourism model and boost local industries. Kerala Tourism Director PB Nooh highlighted the UNWTO Citation as a significant milestone following the state’s hosting of the first-ever Global Summit in February.
Simultaneously, the global recognition aligns with the Kerala RT Mission receiving the Global Award in the ‘Best for Local Sourcing – Craft and Food’ category. This award, conferred by the Responsible Tourism Partnership and the International Centre for Responsible Tourism, acknowledges Kerala’s sustainable and women-inclusive initiatives.
State Coordinator of Kerala RT Mission, K. Rupeshkumar, interprets these honors as endorsements of the mission’s relentless efforts toward overall socio-economic development alongside tourism initiatives.
The UNWTO Citation and the Global Award contribute to Kerala’s robust presence on the world tourism map, reinforcing its commitment to responsible and sustainable tourism practices.
