Indian Handloom : Weaving Colorful Tourism 2023 - Travel News
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7 Aug

Indian Handloom : Weaving Colorful Tourism 2023

India’s handloom heritage stretches back to ancient times, with a tapestry of cotton ikkat weaves and exquisitely embroidered Banarasi silk saris that continue to captivate the world.Embracing the ‘Make in India’ vision, the handloom industry has flourished in various states, each showcasing its unique variation of this timeless craft. This not only bestows distinct identities and abundant livelihoods upon these states but also establishes handloom tourism as a significant attraction in India.

National Handloom Day 2023: Paving the Path to a Colorful Future in Indian Handloom Tourism!

Among the many states that have made a remarkable mark in handloom tourism, three towns shine particularly bright: Shantipur, Paithan, and Maheshwar.


Located in the Nadia district of West Bengal, Shantipur stands as a renowned hub for high-quality indian handloom products featuring exotic designs and vibrant colors. One of the oldest varieties of Indian handloom sarees, the legendary Shantipuri saree continues to be closely associated with this region. With a history of royal patronage, Shantipur has now emerged as a popular destination for handloom tourism. Its feather-like touch handloom woven dhotis and sarees with fine, uniform textures have garnered global appreciation. Moreover, the town’s adaptability to new products like yardage, scarves, and stoles for export has solidified its position on the world map of handloom tourism.


The picturesque town of Paithan in Aurangabad, Maharashtra, is renowned for its Paithani sarees, considered hand-woven poems in gold and silk. The teak wood looms in this charming town attract throngs of tourists seeking to own these pieces of art, meticulously crafted using silk and zari. The Paithani saree stands out with its characteristic kath (border) and padar (pallu/shoulder drape), adorned with typical motifs that make it a globally recognized handloom style.

Indian Handloom : Weaving Colorful Tourism 2023


Nestled in Madhya Pradesh, Maheshwar boasts delicate weaves that lend its sarees a distinct sense of place. Maheshwari sarees feature geometric border patterns inspired by the silhouettes of nearby temples and ghats. Traditionally woven in cotton with gilded zari borders, these sarees have become sought-after collector’s items. Just a two-hour drive from Indore, the ancient and picturesque town of Maheshwar attracts numerous tourists eager to acquire an exclusive share of these spectacular textile art pieces.

As the demand for authentic and unique handloom products grows, these small handloom towns are receiving love, popularity, and respect as India’s premier handloom destinations. Recognizing the potential for economic and cultural development, the government has taken notable measures to link this thriving sector with tourism.

With a concerted effort to preserve and promote India‘s rich handloom heritage, the future of handloom tourism in India looks brighter than ever!